Projects
Academy
Overview
Conception
Setting objectives for video projects in the communication funnel
Define video formats
Conceive videos
Preparation for the shoot
The 6 best entrances to start a video
Time saving in video project
Production

Conception

Setting objectives for video projects in the communication funnel

Learn how to identify the right communication objectives and plan video
  • Business objectives
  • Video objectives and video lengths
  • Content vs. corporate marketing

Define video formats

You will learn how to classify and describe video in a format
  • Content & video objectives
  • Target groups & personas
  • Channels & reach
  • Structure and tone for the concept
  • Production

Start directly with a project, create a format and write a concept in the next step

Conceive videos

You will learn 5 common video structures for your concepts
  • 6 steps in conception
  • Why, how, what
  • Classic story
  • Listicle / listing
  • How-to
  • Vlog / behind the scenes

Practice makes perfect, so it's best to test and practice directly on a concept

Preparation for the shoot

You will learn which preparations are most important
  • Timely role assignment & communication
  • Script & consent form
  • Prepare technique
  • Location with light and sound

If you have any questions, just call your velox contact person.

The 6 best entrances to start a video

You will learn how to properly use the first, valuable seconds of a video
  • Exciting statement
  • Direct entry
  • No intro animation
  • Impressive images
  • The question
  • The teaser

Time saving in video project

You learn how to master video projects in an efficient and structured way
  • Creation of concept template
  • Shoot multiple videos at once
  • Script
  • Take notes of takes

Production

Image design with depth of field

You will learn how to create beautiful images with depth of field
  • What is depth of field
  • Distance to background
  • Aperture
  • Focal length

Background composition

You will learn the basics of background composition
  • Content & order
  • Aesthetics
  • Context

Setting sizes

You will learn which shot sizes are frequently used
  • Semi-close shot
  • Close-up shot
  • Two shots with 4K
  • Total & establishing Shot

Camera alignment and composition

You will learn how to create professional shots with the right placement of the camera
  • Eye level
  • Rule of thirds & golden ratio
  • Headroom & Noseroom

Camera settingss

You will learn the three most important camera settings
  • ISO value
  • PAL mode (25fps)
  • Shutter speed
  • Aperture (f-value)
  • Exposure compensation

Light

You will get to know the light basics and the 3-point illumination
  • Key-light
  • Fill-light
  • Back-light
  • Don'ts in the light area

Sound

You will learn the basics of sound recording during an interview
  • lavalier microphones
  • directional microphones

Shooting execution: actor and director

You will learn the basics as an organizer of a video shoot
  • People on set
  • Powder & clothing
  • Clear & distinct speech with pauses in speech
  • Body language
  • Pencil trick for friendly faces

If you have any further questions or suggestions on this or other topics, please do not hesitate to contact us.

Camery overview

You learn how to master video projects in an efficient and structured way
  • Smartphone
  • Small system camera
  • Medium system camera
  • Large full frame system camera

Location, lighting, camera technology set up and setup with examples

You will learn how to build a set including equipment
  • 4 Aspects of the location
  • Framing
  • Illumination
  • Sound

In-house video studios, when does it make sense and what do I need for it?

You will learn how your own video studio works and how to set it up
  • Setting up the video studio
  • Equipment for the studio
  • Livestream

6 Do's & Dont's on how to behave in front of the camera

You will receive 6 tips on how to behave as a protagonist in front of the camera
  • Use of pauses
  • Do not interrupt yourself
  • Do not be too stiff
  • Direction of gaze
  • Gestures
  • Water

5 tricks for directing DIY corporate videos

You will receive 5 tips to make the shoot more efficient as a director or project manager
  • Division of roles
  • Ping pong ball trick
  • Pencil trick
  • Line of sight
  • Behavior
  • Instruction direction

Dynamics in the image: Transitions and camera movements that enhance video footage

You will learn how to use simple camera techniques to significantly enhance the footage you shoot
  • Pan
  • Tracking shot
  • B-roll
  • Tripod tilt
  • DIY Slider
  • In camera transitions

Cinematik Look

In this video you will learn how to make your videos look more cinematic
  • Lighting and lighting mood
  • Perspective and image composition
  • Camera work and movements
  • Background & Aesthetics
  • Color Grading
  • Technique
  • Sound as an influencing factor

Gimbal for Beginners

In this video you will learn how to calibrate and use a gimbal
  • Gimbal Calibration
  • The top shot
  • The parallel shot
  • The pan
  • The parallax
  • Upright mode

Sound Deep Dive

In this video you will learn how to create a professional sound in your video
  • Microphone
  • Lavalier
  • Radio link
  • Directional microphone
  • Atmo
  • Level
  • Background noise

Smartphone Equipment Setup

In this video you will learn how to set up your equipment to create professional videos
  • Tripod
  • Smartphone holder
  • Light
  • Smartphone gimbal
  • Sound

Smartphone Setup

In this video you will learn how to set up the smartphone to record professional videos
  • Smartphone Settings
  • Smartphone Sound
  • Location selection
  • Illumination
  • Image composition

Smartphone Gimbal

In this video you will learn how to use a smartphone gimbal
  • Smartphone Gimbal
  • B-Roll
  • Cross section

Smartphone Sound

In this video you will learn how to record a clean sound with your smartphone
  • Lavalier Microphone
  • clip-on microphone
  • Radio link